Photographic Hints

1. Impact

Evoke a Reaction

Appeal to the Emotions

2. Subject Matter

Seek to make the picture as simple as possible whilst being sufficiently complete.

Communicate with the viewer so that they become involved with the picture.

3. Composition

Get close. Empty space should be purposeful

Dimension can be suggested by using a system of zones; foreground, middle zone and background

Rule of 1/3rds: Divide the picture area into verticle and horizontal thirds.

4. Technical Quality

A really good photo commands attention if it is technically faultless.

5. Light

Light is often the critical factor that distinguishes a good picture from others.

Sweet Light

Early morning and evening light bathes the subject in warm, amber glow that adds shape and dimension to images

Midday Light

The direct and overhead nature of midday light can result in vivid and colourful photos

Full, Frontal Light

Morning and afternoon light can provide very strong frontal lighting which adds punch to photos, e.g. colourful images of rock formations, mountains and architecture

6. Colour

Placement of bright or warm coloured areas too close to the edge can lead the eye out of the picture

Backgrounds of large areas of red or yellow will draw viewers’ attention away from the subject, especially with those with predominantly cool colours e.g. blues & greens

7. Landscape

By creating foreground interest, the eye is led into the entire image

Wide angle lenses are ideal as they increase perspective and depth of field